Thursday, February 14, 2008

Marketing the D

Crain's Detroit his week has a special section this week on the D Brand campaign, an effort by the Detroit Metro Convention and Visitors Bureau to increase local tourism and attract more investment to the region. Here's the logo:

So far it seems to be working:

"The D Brand started with tourism, and that is where specific economic impact can be noted so far. Detroit received 100,000 additional visits worth $68.3 million to the local economy in 2007 as a result of the D Brand, according to a study by Indiana-based Strategic Marketing & Research."
Personally, I think the brushed-metal logo looks kind of cheesy, but what do I know?

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